Adaptive Strategic Planning for a Changing Landscape
Equity-Focused Strategic Plan for a Local Health Departament in Alabama
Summary
The Jefferson County Department of Health in Alabama needed a strategic plan to transform public health services after the COVID-19 pandemic subsided.
WE Public Health led a year-long collaborative process involving over 50 staff members to develop the plan:
Conducted environmental scans, focus groups, and key informant interviews
Performed benchmarking analysis
Facilitated a series of strategy workshops
Facilitated sense-making sessions with the executive management team
Developed and wrote the plan in close collaboration with executive leadership
Provided tailored implementation tools
This flexible framework enables the department to adapt to emerging health issues while systematically embedding equity across internal systems and programs. The Health Officer described this as a shift from traditional planning toward an adaptive approach designed for today's public health realities.
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Keywords
Strategic Planning, Facilitation, Presentations & Reports, Leadership Support, Resear, Local Health Departments